Hand on Video player With Video

There are few web statistics as impressive as those relating to video. Did you know, for example, that by 2019, experts are predicting a whopping 80% of all consumer traffic to be devoted to consuming video content?

One of the curious contradictions of video marketing is that, despite the big numbers, getting into it without a budget of any kind is eminently possible. If you’ve got a modern smartphone, you’ve got your HD video camera. If you’ve got people, you’ve got your stars.

All you need is a brilliant idea.


In this post, we’ve got a bunch of great video content marketing ideas that anyone can try.

Testimonial from client video

1. About Us

Run of the mill ‘About Us’ pages are boring. Throw a video into the mix and you’ll instantly have something that existing and potential customers will want to watch.

Introduce the team, management and the products you sell with a short one minute video featuring soundbites from staff and glimpses of what makes you a fantastic company to work with.

2. Case Studies

If you’ve ever put together a big, glossy case study only to send it out via a blog post or snail mail and watch it disappear without trace, there’s a very good reason; case studies and testimonials in the modern world are best delivered via video.

Pick a happy customer and ask if they would be willing to talk about their experience of your product and service on camera. It’ll be great exposure for them and a brilliant piece of video content for your website.

3. Company Culture

Your shiny new video on the ‘About Us’ page is fantastic, but you can go one step further by creating a series of company culture videos.

You don’t have to give away all of your secrets, but a great company culture video is one that focuses on the way in which your employees go about their days. It can be a look at the marketing team’s penchant for dance music or the pool competition you hold in the staff room every Wednesday. Whatever it is, you’ll tempt customers to invest in not just your goods, but in the very essence of your company.

4. Making-of

If you work in manufacturing or produce something that is either physical or virtual (for example, software), you have limitless opportunities to create ‘making-of’ videos.

Again, you don’t have to give away every secret, but a glimpse behind-the-scenes is one of the best ways to garner attention from potential customers.

sharing devices and media playback

5. Screencasts

Marketing videos don’t have to be thought of in the traditional sense. If you’re an app developer, for example, a demo video featuring just your computer screen and a voiceover is a great way to promote your hard work, attract new business and help customers get the most out of the software itself.

6. Seasonal videos

Come Christmas, why waste time and money sending out cards when you can create a quick ‘Merry Christmas’ video for your customers to view? This would be a great addition to the aforementioned company culture videos and can be re-used each year if you wish.

7. Q and A’s / FAQ’s

The FAQ sections of websites are largely becoming irrelevant, replaced instead by videos that answer common questions.

To put together a brilliant Q and A video, send out a tweet or Facebook message asking people to pose questions you’ll later answer in a video and deliver on your promise.

8. Unboxing

For those of a certain age, it is hard to believe or comprehend just how successful unboxing videos are, but YouTube stars are making fortunes from videoing themselves unboxing the latest gadgets and toys. Web users, it seems, have an insatiable desire for such content.

As a business, you can capitalise on this by creating your own unboxing videos that feature the company’s products. Give your customers a taste of what they could be doing themselves one day!

Graphic of blog with small images

9. Repurposed Blog Content

Blogging is a crucial aspect of content marketing, but those blogs can be repurposed as videos or even motion graphics, providing greater longevity for the content itself and increasing its reach.

Pick a recent blog post and create a video that reiterates the salient points contained within it. Often, this simply requires a friendly face and engaging tone recapping the blog itself, but try and mix that with a customer interview or some input from an industry influencer to really bring the video alive.

10. Opinion

Got a strong opinion about your industry or a recent event in the sector? Grab your smartphone and let rip. Providing you don’t insult anyone, a passioned plea or point of view on a trending topic that relates to your business will soon be picked up on social media and stands a fantastic chance of going viral.

11. Competition

Everyone loves a competition. If you can come up with a prize that is valuable to your target audience but doesn’t cost you too much, video is a great way to launch a competition. A short 20 second ‘to camera’ explanation of what they can win and the challenge they’ll have to undertake will work wonders. If you can, ask them to create videos of them participating and post those on your social media feed.

12. Thank You For Signing Up

When new customers sign up to your product or service, do they simply get an email thanking them for their custom? Chances are, they won’t pay a huge amount of attention to it, so instead opt for a video.

Something as simple as a ten second clip of the whole team cheering and thanking your new customer will endear them to you further.

create a business story

13. Tell a Story

Videos work best when they have a narrative running throughout. The best way to do this as a business is to tell a story that relates to your industry. Another great example is the story of how your company came to be, featuring interviews with the key players.

14. Public Poll

If you fancy surveying your customers on a particular topic, few things will whip up interest like a video. Again, it doesn’t need to be long – just a short descriptive piece that explains the reason for the poll and clearly states the way people should cast their vote.

15. Business Trailer

Got a big event or new product on the horizon? Learn from Hollywood and create some buzz about it by producing a trailer.

Such videos often go viral and, if you get it right (leave them hanging at the end with an Eastenders-like cliffhanger), your customers will share it amongst their friends.

16. Company Announcements

If you have something important to say – be it a change to your terms or the end of a product line – video is the best way to communicate your message and ensure it gets heard.

Important company announcements are best delivered in person if they are to be digested, understood and (if it calls for it) sympathised with. Video lets you do this without jumping into the car and visiting each customer personally.

A review system with stars

18. Product Reviews

If you’re getting lots of good feedback from customers about a particular product, ask a few of them to submit video reviews. The world is driven by consumers and if you let them tell the world how brilliant your stuff is, the world will listen.

17. Statistics and Data

Need to deliver a bunch of important stats and data to your customers but worry they’ll simply overlook a blog post full of numbers?

Use video, instead. Pick your most vibrant, outgoing staff member and ask them to deliver the findings in their own special way. Numbers don’t need to be dull.

19. Event Video (Live Stream)

Advancements in streaming technology means that video marketing can have a live element, too. If you’re holding a big event or are exhibiting at an industry trade show, whip out your smartphone and use something like Periscope or Facebook to live stream what’s going on.

When distributed via social media, you’ll quickly find that plenty of people will tune in. There’s something very engaging and special about live video content and it is now incredibly accessible to us all.

20. Unrelated and Funny

Lastly, why not have a bit of fun? We know how popular funny cat videos are online, so if you can think of something that is likely to raise a laugh – go for it. An office prank or video of the owner’s dog’s most impressive trick may not be related to your products, but will attract plenty of attention, which is what matters in video marketing.

Summary

It doesn’t matter how big or small your business is or what products and services you offer – there will be at least one video content marketing idea above that you can get to work on right away.

Best of luck, and, remember – we love examples of clever small-budget video marketing, so if you want to share your work with us, please get in touch!