As tempting as it might be to quit social media, there are some compelling reasons to retain a presence on platforms like Facebook, Twitter, and Instagram.
Providing you don’t let it overtake your life and keep you from experiencing the real world, social media can be brilliant for the following reasons.
1. Keeping in touch with people further afield
The world is as big as it has ever been, but social media lets us keep in touch with people who aren’t on our doorstep. The world, as a result, feels far smaller than it actually is.
Whether they’re friends from school, relatives or business associates, the ability to keep up-to-speed with what they’re up to and communicate with them whenever the need arises is one of social media’s greatest success stories.
2. Staying on top of trends and industry news stories
Like it or not, the way we consume news is changing – big time.
Social media is driving this revolution, with platforms like Twitter being the first glimpse many of us get about breaking news stories.
If you want to keep up with what’s going on in your industry – be it a vital new conference or the latest footwear trend – social media is almost certainly likely to put you in the know quicker than anything else.
3. Gaining an insight into your audience – and the competition
People and businesses who are active on social media give away an awful lot about their plans, successes and failures.
If you have a presence on social media, you can observe both your audience and the competition. You’ll discover what they’re talking about, what interests them, the questions they have and where they might be missing opportunities.
Social media is, essentially, one great, big conversation. If you’re not observing what’s going on in your field of work or interest area, you’re missing out – big time.
You might need inspiration for the next company blog post, or you might want the final piece of the jigsaw completing for a product idea you have.
Sure, you’ll get plenty of inspiration on Google and by simply looking out of the window, thinking wistfully, but social media goes far deeper than that.
By searching hashtags, following conversations and digging deep into the content vaults of influencers, you’ll find inspiration when it might be lacking elsewhere.
5. Building your personal brand
‘Personal brand’ might be an irritating, over-used phrase, but it really does hold merit in the digital economy.
If you want to be successful in business, you need to develop a personal brand that people warm to. And you can only do that effectively on social media.
The more active you are on platforms like LinkedIn and Twitter, the more likely you are to get noticed by potential customers, partners and others who could prove very useful for your business or personal venture in the future.
So, there’s five good reasons to stay on social media, but the most important thing to remember? Ensuring they don’t take over and rule your life! If you feel that a particular social media platform is not adding any value, then simply quit.
Moderate your usage of social media and you’ll reap the benefits of the above.