Data declared by comScore Video Metrix stated that 189.2 million Americans viewed 47.1 billion videos online in November 2013, during which the adverts around those videos mounted up to receive 26.8 billion hits.
In contrast, 182 million U.S. Internet users watched almost 40 billion videos online in November 2012, at the same time video ad views.
By comparison, 182 million U.S. Internet users watched nearly 40 billion online content videos in November 2012, while video ad views reached 10.5 billion.
Head Video Content Features by Distinctive Viewers
Video streaming from YouTube was classed as the high point of online video content location, having 163.5 million particular viewers. AOL in second place with 73 million viewers, pursued by Facebook with 66.2 million, NDN with 51 million and Yahoo sites with 45.8 million.
Over 47.1 billion video views appeared during the month, with Google pages producing the leading number at 14.7 billion, then shadowed by AOL with 1.3 billion and Facebook with 1.2 billion. In contrast, Google sites were classified as the number 1 online video content location in November 2012, having 153 million distinctive viewers, followed by NDN with 55.7 million, Facebook with 53.8 million, Yahoo sites with 52.3 million and VEVO with 52 million.
Almost 40 billion video views transpired in November 2012, and Google sites developing the biggest number at 12 billion, then AOL with 695 million.
High Point Video Ad Ownerships by Video Ads Inspected
The video advertisement marketplace is huge, in November 2013, Americans watched close to 26.8 billion video ads. The biggest sites in the world hold the most amount of in-video ads; AOL received first place with 4 billion ads, Google sites reached second with 3.6 billion ads, LiveRail.com in third with 3.1 billion, BrightRoll Platform with 2.7 billion and SpotXchange Video Ad Marketplace in fourth with 2.4 billion.
Time spent viewing video ads equalled 10.2 billion minutes, with AOL conveying the top-level time span of video ads at 1.8 billion minutes. Video ads outstretched 55.8 percent of the full U.S. Population, a standard of 155 times during the month.
Time spent viewing video ads came to 3.8 billion minutes in 2012. BrightRoll Video Network with the highest extent of video ads at 951 million minutes. The ads reached 53 percent of the whole U.S. Citizenry a typical 64 times throughout the month.
Leading YouTube Partner Channels by Individual Viewers
The highest number of viewers from November 2013 was YouTube partner VEVO, a music video channel preserved their dominant top position in the ranks with 42.6 million viewers. In second place was Fullscreen with 30.5 million specific viewers, next was Maker Studios with 27.4 million, Warner Music with 25.3 million, and ZEFR with 23.4 million.
As one of the top 10 YouTube partners in November 2013, Maker Studios evidenced the largest viewer engagement (71 minutes per viewer), VEVO followed (48 minutes per viewer), but VEVO lead with video streams, a total of 639 million times their videos were viewed that month. Maker Studios’ videos were also streamed 527 million times.
Separate impressive discoveries from November 2013 include:
– 87.1 percent of the U.S. Internet audience viewed online video.
– The duration of the average online content video was 4.7 minutes, while the average online video ad was 0.4 minutes.
– Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.
To compare, here are the noteworthy statistics found from November 2012:
– 85.5 percent of the U.S. Internet audience watched online video.
– The period of the general online content video was 5.4 minutes, when the average online video ad was 0.4 minutes.
– Video ads balanced for 20.8 percent of all videos viewed and 1.8 percent of all minutes spent viewing video online.
Source: Search Engine Watch