by Slinky Productions | Jan 23, 2017 | Internet Video, Mobile, NEWS, Viral & Social Media
Facebook are making a big deal about their new live video streaming feature at the moment. Aside from occupying a very prominent area of screen estate (top-left of the recently updated app), it even has its own TV commercial. It was therefore only a matter of time...
by Slinky Productions | Jan 10, 2017 | Internet Video, Marketing, NEWS, Viral & Social Media
As the dust settles on what all agree was a very turbulent 2016, the predictions are flooding in for what 2017 has in store for the world of marketing, in particular the role that video will play. We’ve combed through the research, the conclusions and the forecasts to...
by Eoin Edwards | May 16, 2016 | Internet Video, Mobile, NEWS, Viral & Social Media
Amazon Video Direct, A New Face There’s certainly no shortage of places to find video content online, but Amazon has now ratcheted the competition up a notch by launching Amazon Video Direct, an online video service which looks set to compete against...
by Eoin Edwards | May 16, 2016 | Internet Video, Marketing, Mobile, NEWS, Viral & Social Media
Instagram Sees The Benefits Of Video If you’re a regular Instagram user, you will have noticed the increasing prevalence of adverts in your post feed. The Facebook-owned image sharing network is clearly keen to establish itself as a key channel for marketers and their...
by Eoin Edwards | Apr 28, 2016 | Advertising, Internet Video, Marketing, NEWS, Viral & Social Media
Traditional TV ads less effective than YouTube In a call to advertisers to spend 6 times more of their budget in advertising with YouTube, Google has claimed that in traditional TV ads prove less effective in driving sales 80% of the time. This comes from a report,...
by Ryan Cox | Aug 5, 2015 | Internet Video, Mobile, NEWS
Mobile and tablet viewing on the rise With ever-advancing improvements to the computers we all keep in our pockets, mobiles and tablets are seeing a big increase in their online video viewing figures. IAB confirms with a recent study that 35% of viewers are watching...
