So, this is it – you’ve decided to create a YouTube channel for your business.
This is an excellent step forward for your content marketing campaign. And, whether you intend to employ the services of a video production company or produce some content in-house, YouTube provides a ready-made audience for your hard work.
That does present a problem, though. You see, the audience on YouTube is so big that you’ll need to spend some time defining exactly who you’re going to target with your videos before you hit the ‘record’ button.
Welcome to our how to find YouTube audience top tips!
1. Go back to your business plan
Remember that business plan you wrote and rarely refer to? Well, now is the time to do just that!
How to find YouTube audience demographics, likes, and dislikes? That business plan may hold some of the answers already!
The buyer personas you created and research performed on your target market will give you some brilliant starting points for defining the right group of people for your content.
2. Start looking at the competition
Unless you’ve somehow managed to find a niche that has both an audience and low competition (not impossible, but increasingly difficult these days), you’ll have some competition to battle against when you launch your channel.
This is a huge plus when defining your audience. By looking at what the competition is already doing, you can gain invaluable clues about the people they’re targeting with their content.
Look at the way they speak to their audience – the language and hooks they use to draw people in. Take a look at their comment threads, too, because that’s their audience (bar a few stray negative types who seem intent on spoiling as many YouTube comment threads as possible).
Who’s commenting on their content and what age, demographics and common questions do they have?
3. Write a YouTube-specific audience persona
Few will contest the fact that YouTube remains the best platform on which to find and nurture an audience.
However, you can’t rely solely on your standard buyer persona for your audience members. When it comes to YouTube, you need to create a specific audience persona that draws on the stuff you’ll discover as a result of the tips in the blog post.
Do this last, and keep it regularly updated as your audience matures (see tip 5).
4. Look at your Google Analytics – pay attention to location
Your YouTube audience shouldn’t be informed solely by the stats you see in Google Analytics for your website, but you’ll find some useful guidance within those reports.
Google Analytics provides some great reporting tools for visitor demographics and, crucially, locations.
Geographic data will give you great insight into where your YouTube audience might be living or the locations from which they’ll commonly watch. This will give you a steer on whether or not you’ll need subtitles and if you can create location-targeted content for areas where the business appears to attract larger audiences.
5. Think about how the audience might mature over time
Just like any audience, the people who watch your YouTube channel will mature over time. Their preferences, habits and language to which they respond will change.
This is a bit of a ‘finger-in-the-air’ task, but there’s nothing wrong with spending some time predicting what your YouTube audience might look like three years from now in order to plan future content (you can always change those ideas if you turn out to be wide of the mark!).
We hope you enjoyed this short how to find a YouTube audience guide. There’s lots more to it, but start with the five tips above and you’ll set your channel on course for success.