How To Stretch Your Video Marketing Budget
The era when video marketing was only available to big businesses with huge PR budgets is thankfully behind us.
Now, no matter the size of your budget or the industry within which you operate, video marketing is available and will help put your brand in front of a huge audience.
But what if your budget really is minuscule? What if you can only cobble together the few quid that remains from the year’s previous promotional efforts? Is it still possible to create a piece of video content that will inspire people to interact with your business?
Good news – it is, and we’d like to let you in on the secrets of running video marketing campaigns on limited budgets:
No one says you need to rent a film crew, a couple of actors and spend months writing a script to produce great video marketing.
Context in modern video marketing is vital, and if you simply want to give your audience an insight into the inner workings of your business or unveil a new product, why not use a platform like Facebook Live?
All you need is the right moment, a smartphone and the Facebook app (although Instagram might be your preferred platform for this, depending on follower count).
Casual video marketing is conducted by businesses big and small because it works. ‘Rough and ready’ doesn’t matter when you simply need to put out an update or do something entirely off-the-cuff – people will still tune in.
Spend Some Time Watching the Pros
We’d seriously reccommend hiring a professional video production company lend their services to your campaign, but if the budget won’t quite stretch to that, it’s advisable to work on your own camera skills.
YouTube is full of tips from professional videographers and production experts. Watch a few and brush up your proficiency behind the lens.
Use the free knowledge available to you and the quality of your productions will increase without you having to spend a penny.
Rope In Some Help
If you’re banging the drum about video marketing in your company but it’s falling on deaf ears, remind the stakeholders that four times as many customers would rather watch a video about a product or service than read about it (Animoto, 2015).
That should prick their ears up, and once you’ve got their attention, explain you need some help. Don’t upturn an empty wallet or hold out your hand for a cheque, though – tell them you simply need an extra pair of hands.
Marketing tasks get easier if there’s more of you involved, and while the law of diminishing returns certainly applies to video marketing, if you can convince someone to help you with the camera, theme or promotion (whatever their strength may be), you’ll be able to work together to create something of which the company can be truly proud.
You’ll hopefully have spotted a trend in the advice above.
That’s right – the main thing to invest is your time!
With that in mind, it’s time to experiment. So, to recap:
- Ask for assistance from another pair of hands;
- If you can afford it, consider a professional video production company – at least get a quote!
- Watch a bunch of videos on YouTube to build your video marketing skills; and
- Take advantage of brilliant, free platforms like Facebook Live to share off-the-cuff, casual videos.
Oh, and have some fun!