Mobile and tablet viewing on the rise
With ever-advancing improvements to the computers we all keep in our pockets, mobiles and tablets are seeing a big increase in their online video viewing figures. IAB confirms with a recent study that 35% of viewers are watching more video on their pocket devices compared with last year.
Additionally, it was also discovered that over one-third of those surveyed watched longer form content – videos lasting five minutes or more – at least once every day. This might be down to the big screens found on new devices like the iPhone 6 Plus, making it more comfortable to watch for longer and actively encourage this behaviour.
Although Google has cemented its place as the king of website search engines, YouTube owns the video domain. When a survey group was asked how they find new video content specifically, 62% said they use direct YouTube searches, beating Google and other search engines at 20%. Social networking comes in at 42%, and advertising at a mere 14%.