Ad Recovery Set to Continue

Jan 2011

Global advertising spend is expected to increase 4.9% to £286.5bn in 2010 as marketers' confidence returns, according to ZenithOptimedia.

The media agency, part of Publicis Groupe, says global advertising-spend will continue to increase for the next three years and is set to exceed its 2008 peak in 2012.

Television, cinema and outdoor advertising spend has continued to grow boosted by digital technology.

Print advertising fell again and is expected to fall 2% between 2010 and 2013.

The UK has the fifth largest ad-spend in 2010 at £11,504m, according to ZentihOptimedia.

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