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Blog post from Adam Smith, Business Development Manager at ITV:
I thought I'd start my first post by dispelling the biggest myth that TV advertising is expensive.
Because of the high profile that TV adverts have and the fame that they create, it's no wonder that your first impression maybe that it must be very expensive. Those glittering ads by M&S must cost millions and they always seem to be on air in all the best programmes, which must cost tens of millions. Well maybe not tens of millions, but that's because M&S have the money to spend.
But if you asked me, could I plan a TV campaign for less than £10k including production? The answer would be yes, in fact I do several times a day for local advertisers in the Central region. In fact, sometimes I do it for less than £5k. But now your probably thinking but surely that would buy me only one ad in Jeremy Kyle - not so.
Currently in the Central region, we offer split transmitters so you can target your advert to just the West, East or South region. Because your targeting a micro region the price is a lot smaller and for a budget of £2,500 for your ad campaign you would deliver 5 peak adverts and 10 off peak which would include programmes such as Coronation Street, Emmerdale, Take Me Out, The Chase, Above Suspicion, This Morning, Jeremy Kyle, Loose Women etc. And you could have a live action advert made for about £3k..... (insert Slinky plug here!!)
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