BAES – Learners Induction Video

The Brief
An induction animation for learners to help explain some general aspects of the service. The video will be segmented into 8 sections that will focus on different topics as well as a welcome and call to action.

Creative Treatment
Starting with a team brainstorm and client production meeting, we created a fully bespoke designed animated film. We utilised the brand guidelines of BAES and incorporated the use of colours into the animation. A minimalist approach was used to keep the animation clean and simple to understand.

The Outcome
The film has been very well received by staff and learners alike and has helped to reduce the need for an extensive explanation of the service and practices.