Birmingham Adult Education Service (BAES) – Muriam’s Story

The Brief
One of four case study videos featuring Murium, a student who had been shortlisted for an Outstanding Learner Award. The video explores her journey, where she came from and her future plans. The interview also talks about building confidence, encouraging self-belief and business messages such as the teachers treating students as individuals, how the courses are not like school and the benefits of individual student support.

Creative Treatment
We arranged for the filming to take place at the fantastic Birmingham Library building and by utilising this spectacular backdrop, we wanted to give the film gravitas. We used various filming techniques, including slow motion to encourage empowerment and an uplifting nature.

The Outcome
The films were a huge success with internal staff and the external audience. They were shared across the website, social platforms and have also been featured in various presentations to aid awareness.

Client Feedback
Thank you. We are all really pleased with the final product and appreciate the time you all took to get to know us and understand what we do – I think that definitely comes across in the videos. Look forward to working with you again in the near future.
— Martin Wassall, Marketing & Information Manager