Customer Plus – Digital Birmingham (Smart City)

The Brief
To showcase Greater Birmingham as a smart region where outcomes are underpinned, but not driven, by technology. A video showing how digital technologies are being used by SMEs working in collaboration with Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) partners and institutions to create new innovative smart city applications and solutions to support economic growth – particularly among SMEs – and improve the lives of citizens.

Creative Treatment
It was decided that strong visuals of Greater Birmingham would be required in order to showcase the city. We embarked on a mission to create high-end visuals including timelapse and drone footage. We also decided that bespoke motion graphics would be needed in order to display statistics and key information. A top class female voiceover was used to progress the narrative and offer a rich and confident viewpoint.

The Outcome
The film was championed by all involved parties and stakeholders and was used across many social and web-based campaigns.

Client Feedback
Wow, the film is awesome! I love the opening title. Great work to the whole Slinky team you have worked so hard and it has really shone through. – Holly Clarke, Consultant