Pay-Per-View (PPV) Search Advertising for Video Content
Interview with Gez McGuire of MCG Digital Media (July 2014)
A more up-to-date interview with Gez McGuire exists on Backlight, the Video and Digital Marketing Podcast. In which Gez discusses all the recent developments in this fast paced industry.
Slinky caught up with Pay-Per-Click (PPC) and Pay-Per-View (PPV) expert Gez McGuire to get an overview of the PPC and search advertising market, and how it can benefit businesses.