If you’re looking to embark on video marketing this year (firstly – congratulations, it’ll make the world of difference), you don’t have to do it all yourself. In fact, you really shouldn’t.

User-generated content may feel like a bit of a buzzword until you look into the benefits it offers – particularly when it comes to video marketing.

Clearly, you need to produce a consistent amount of video content yourself if it forms a significant part of your marketing plan, but the addition of user-generated content will take it to another level for the following reasons.

It’ll improve the perception of your brand

We live in a world that is driven by consumer opinion, and potential customers are far more likely to take note of your existing customer’s thoughts about your products and services than they are a glossy advert.

Think about the last time you bought something online. Chances are, you will have scoured the internet for consumer opinion on both the brand and the product itself, and the opinions you discovered will have influenced your buying decision.

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It’ll increase trust

If a potential customer reaches your website and finds a video produced by an existing customer, it’s likely to instil a feeling of trust.

If you’ve conducted any form of content marketing you’ll know that building consumer trust is a long, arduous task, but it’s something that can be accelerated considerably with the addition of user-generated content.

You’ll get to know your customers better

As soon as your customers start to become members of your extended marketing team, you’ll work more closely with them. In return, you’ll gain a much better insight into what floats their boat.

The user-generated content they produce for you – be it a product review or simple video testimonial – will provide invaluable feedback on what they expect from your company. It’ll also help you refine your audience personas and, in turn, create future products that are increasingly suitable for the market.

You’ll get some time back

Producing video content in-house is time consuming, which is why it’s important to not only invest in the services of a professional video marketing company but also the goodwill of your customers.

The more onus you put on customers to produce content for you, the more time you’ll get back to concentrate on other areas of the business.

Video is a brilliant example of this, due to the fact user-generated content isn’t expected to be expertly-produced; a simple ‘to-camera’ piece on behalf of a customer using nothing more than a smartphone will do the trick and result in a video that is unique and engaging.