Last year Google’s YouTube garnered $5.6 billion in global digital ad revenues, showing that branded social video is becoming more desirable than ever before. YouTube does not receive all gross revenues but even after paying advertising partners and video content creators, eMarket reports that the company received $1.96 billion in worldwide ad revenues in 2013.
Not only is that up 65.5% from 2012 but works out as a 1.7% share of all global digital ad revenues – greater than Twitter, AOL and Amazon.com
As expected, the bulk of Youtube’s ad revenue came from video formats, with the company holding a significant 20.5% share of the US’s $4.15 billion video ad market. This share can only be expected to further increase in coming years as mobile video viewership grows, with eMarketer estimating that the company’s video ad revenue will hit $1.2 billion in 2014 as consumer demand to view content across multiple devices increases.
Source: Viral Blog