by Slinky Productions | May 19, 2017 | Advertising, Marketing, NEWS, Television
With the meteoric rise of online video and services such as YouTube becoming the default station on which to view everything from documentaries to music videos, it would be fair to assume that TV advertising spend might be on a massive decline. Not so! In...
by Eoin Edwards | Apr 28, 2016 | Advertising, BLOG, Internet Video, Marketing, NEWS, Viral & Social Media
Traditional TV ads less effective than YouTube In a call to advertisers to spend 6 times more of their budget in advertising with YouTube, Google has claimed that in traditional TV ads prove less effective in driving sales 80% of the time. This comes from a report,...
by Slinky Productions | Jul 25, 2014 | Advertising, Mobile, NEWS, Television
Online video adverts are growing faster than most other advertising formats and mediums. Video Advertising revenue will increase through 2016 according to our estimates. Video advertising revenue in creases faster than any other medium other than mobile. Much faster...
by Slinky Productions | Mar 1, 2014 | Advertising, Internet Video, NEWS
Last year Google’s YouTube garnered $5.6 billion in global digital ad revenues, showing that branded social video is becoming more desirable than ever before. YouTube does not receive all gross revenues but even after paying advertising partners and video content...
by Slinky Productions | Dec 6, 2013 | Advertising, Internet Video, NEWS
Data declared by comScore Video Metrix stated that 189.2 million Americans viewed 47.1 billion videos online in November 2013, during which the adverts around those videos mounted up to receive 26.8 billion hits. In contrast, 182 million U.S. Internet users watched...
by Slinky Productions | Nov 18, 2013 | Advertising, NEWS
It’s coming to light that us internet users are starting to realise our surfing interests can be both monitored and used to determine what adverts we see on the web. Now the same monetizing techniques are starting to be used in television. Technology enterprise...
