It wasn’t that long ago when people were making jokes about vertical video. They couldn’t be more wrong.

TikTok is now available in more than 150 countries, while it boasts in excess of one billion users. What’s more, the TikTok app is one of the most downloaded apps on both Android and iOS app stores.

This is an ideal channel for short-form video content, but execution is key to building an engaged audience. So, here are five mistakes to avoid as a short-form content creator:

DON’T Post Boring Content

OK, this may sound obvious, but it’s surprising to see precisely how much lifeless and mundane content is posted on TikTok.

What’s more, this rule is even more important on platforms like TikTok, which boasts a noticeably younger audience than other social platforms with a famously short attention span.

So, you’ll have to create content that captures the attention of your audience and is capable of competing within an incredibly crowded space.

man is bored

DON’T Be Overly Promotional

Overly promotional ad content has become increasingly unpopular and frustrating in the modern age, thanks in part to the efforts of Google and the growing cynicism that has resulted from the saturated nature of digital channels.

In the case of social channels like TikTok, it’s also important to remember that such entities aren’t ad platforms, with viewers interested in fun and engaging content that adds genuine value.

So, your TikTok marketing strategy should be based around engaging content and organic growth, while remaining focused on long-term expansion.

DON’T Forget to Engage With Your Audience

On a similar note, it’s important to remember that the creation of content on TikTok should represent the entry point into a conversation and relationship with your audience.

It’s crucial that you strive to build on this over time, by liking and responding to any comments that are left and afforded a ‘follow’ to some of the more interesting and relevant accounts that showcase an interest in your brand.

DON’T Overlook the Importance of Trends

Like many other social channels, TikTok is all about trends, which impact the type of content consumed in real-time.

While these are prone to change quickly, the ability to react accordingly and leverage such trends to your advantage can prove crucial, especially when looking to optimise engagement and reach as large an audience as possible.

The latest trends can also inform the way in which you present your content too, from the audio and alternative video effects that you choose to use.

DON’T Forget to Post on a Regular Basis

While YouTube users will be used to posting content on a weekly basis, this level of output simply won’t cut it on TikTok.

Make no mistake; this is a completely different type of platform, and one that produces a much higher frequency of shorter videos over time.

So, you should be aiming to produce relatively short and punchy content at least two to three times a day on TikTok, while you’ll note that some of the biggest influencers are even more active than this!