Mobile and tablet viewing on the rise

With ever-advancing improvements to the computers we all keep in our pockets, mobiles and tablets are seeing a big increase in their online video viewing figures. IAB confirms with a recent study that 35% of viewers are watching more video on their pocket devices compared with last year.

Additionally, it was also discovered that over one-third of those surveyed watched longer form video content – videos lasting five minutes or more – at least once every day. This might be down to the big screens found on new devices like the iPhone 6 Plus, making it more comfortable to watch for longer and actively encourage this behaviour.

Tablet with Graph on for business

Video apps in particular have proven themselves successful. A separate study shows 48% of those surveyed mostly use apps to access video content, while only 18% of people said they use the browser. As a contrast 22% said they just use video apps, but its worth noting that big video players like YouTube come installed on most devices – helping these figures increase.

Google Youtube2

YouTube is the Video Google

Although Google has cemented its place as the king of website search engines, YouTube owns the video domain. When a survey group was asked how they find new video content specifically, 62% said they use direct YouTube searches, beating Google and other search engines at 20%. Social networking comes in at 42%, and advertising at a mere 14%.

Source : Mobile video consumption increasing