The Production Process
When we create your video project here at Slinky, there are three distinct processes that come together to form the finished product.
There can be variations depending on your specific project and requirements, but in most cases, every step will be included.
So, what are the 3 stages of video production?
In order, the steps are as follows:
Pre-productions covers all the tasks that must be completed before filming begins. This stage involves an initial meeting where the goals of your video are discussed, as well as your budget and any early stylistic concepts you might have.
From this, a creative brief is compiled which outlines what the video will contain and acts as a blueprint to guide the rest of the production process.
Your concept, script and storyboard (if required) can then be developed to give a representation of what the final product will look like before any shooting begins. At this point we will also undertake location recce’s, casting of any actors or voice-over artists and – for television advertisements – will seek clearance of your content from the broadcasting compliance authorities to ensure it meets broadcast and advertising guidelines as set out by the BCAP Code.
Before meeting with your production company there are several important things to have clear with regards to your video. These include your main objectives and messages of your video, and crucially, who is your target viewer? How much do you want to spend and when do you need your video completed by? This is important as a budget and time-scale help to ground the project and constrain it to the realms of the achievable.
Always allow for contingency with regards to setting your final deadline as the production process often takes longer than anticipated and this allows for any late pick-ups, changes or any other unexpected circumstances.
When asked ‘what are the elements of video production?’ we usually make sure to bring up post-production. Which takes up more of the overall project duration than a lot of clients realise.
Post-Production is the final stage of the process where your video is edited together following the narrative outlined in your script and aligned brief.
We compile a first draft which involves cutting together the best takes from your shoot into a structured and concise edit which clearly communicates the aims of your video. At this point we add any voice over, music and graphics as well as a colour grade before sending you a preview copy to ensure that you are happy with the overall presentation.
Once the preview has been viewed and any amendments made the final sound mix is completed before the video is mastered into your final product.
Mastering is the process of exporting your finished video from the edit suite into a format that is easily shared by you, whether that be Blu-ray, DVD or a digital file for web distribution.