The Production Process


When we create your video project here at Slinky, there are three distinct processes that come together to form the finished product.
There can be variations depending on your specific project and requirements, but in most cases, every step will be included.

So, what are the 3 stages of video production?
In order, the steps are as follows:


Pre-productions covers all the tasks that must be completed before filming begins. This stage involves an initial meeting where the goals of your video are discussed, as well as your budget and any early stylistic concepts you might have.
From this, a creative brief is compiled which outlines what the video will contain and acts as a blueprint to guide the rest of the production process.

Your concept, script and storyboard (if required) can then be developed to give a representation of what the final product will look like before any shooting begins. At this point we will also undertake location recce’s, casting of any actors or voice-over artists and – for television advertisements – will seek clearance of your content from the broadcasting compliance authorities to ensure it meets broadcast and advertising guidelines as set out by the BCAP Code.

Before meeting with your production company there are several important things to have clear with regards to your video. These include your main objectives and messages of your video, and crucially, who is your target viewer? How much do you want to spend and when do you need your video completed by? This is important as a budget and time-scale help to ground the project and constrain it to the realms of the achievable.

Always allow for contingency with regards to setting your final deadline as the production process often takes longer than anticipated and this allows for any late pick-ups, changes or any other unexpected circumstances.


‘What is the video production process?’ is a question we get frequently. Normally with a focus towards the on-the-day shooting side, the ‘production’ part of the process.

This is the actual recording of your video and is the stage that will differ most from project to project, ranging from just a few hours shooting to a few days. Typically Slinky will arrive at your pre-arranged location and set up their equipment such as camera, lights and sound gear. There will be a briefing given by the Director to all involved in the production including technical staff and those who will appear on camera, this lets everyone know what will be happening throughout the shoot as well as what is expected of them.

The shooting process is very different to what you see on screen and naturally takes much longer than the duration of the finished production, this is because of filming multiple angles of the same shot to create a more dynamic edit as well as shooting retakes to make sure the best possible performance is captured, as well as creating options for the edit construct to be flexible.

Before the production team arrive at your location there are several things you can do to help the smooth running of the shoot, particularly if it is occurring at your place of business. Let everyone know that a film crew will be arriving so they are not made to feel uncomfortable when they are suddenly surrounded by bright lights and cameras. This is especially important if they are going to be featured in the video in any way, even just the background, as if someone feels self conscious it will translate onto camera through their movements.

Again, if shooting at your place of work you should ensure that the area(s) that are to be used are prepared before hand. Make sure that the environment appears as you want your customer to see it, with no confidential material or personal effects of staff on show. This prevents time being wasted when the crew arrive and allows them to concentrate their time on your production rather than eating into shooting time with rearranging furniture and clearing desks.

The production stage is also the stage where any other assets needed for the final video will be created such as scored music, voice-overs or graphics. Slinky takes care of all contracts regarding music and screen rights so upon completion all content of the video belongs to you in perpetuity, with no further costs down the line.


When asked ‘what are the elements of video production?’ we usually make sure to bring up post-production. Which takes up more of the overall project duration than a lot of clients realise.

Post-Production is the final stage of the process where your video is edited together following the narrative outlined in your script and aligned brief.

We compile a first draft which involves cutting together the best takes from your shoot into a structured and concise edit which clearly communicates the aims of your video. At this point we add any voice over, music and graphics as well as a colour grade before sending you a preview copy to ensure that you are happy with the overall presentation.

Once the preview has been viewed and any amendments made the final sound mix is completed before the video is mastered into your final product.

Mastering is the process of exporting your finished video from the edit suite into a format that is easily shared by you, whether that be Blu-ray, DVD or a digital file for web distribution.