We’re always flying the flag for video as a method of content marketing, and that’s not just because we’re good at producing it.
It’s because video remains one of the stickiest forms of media. Once created, it can be used across a whole range of platforms and channels to draw people to your product, service, or brand.
What’s more, they’ll probably stay engaged, too, and it’s a lot harder to do that with words or images alone.
So, let’s say you’ve created a killer piece of video content. What next? Which channels and platforms should you leverage to make the most of your hard work?
Here are thirteen places on which you can use your video content for marketing, and they’re waiting for you – today.
Let’s start with the obvious.
YouTube is the world’s second biggest engine – it isn’t ‘just’ a video sharing social media service. This means it remains one of the best places on which to upload video content if you want it to be seen by the masses.
There’s a readymade audience to target, super-powerful upload facility and the ability to optimise your videos for the right people. YouTube is also one of the best platforms on which to host your video if you want to embed it elsewhere.
If your video demands a social audience and you’re anticipating lots of shares and likes (i.e. this is one of the goals of your video), Facebook should definitely be on your list of destinations.
Facebook makes it vey easy to upload and share videos, and you can quickly turn them into ads if you want to get involved in some pay-per-click (PPC) campaigning by targeting a very specific audience.
3. Your Website
If you don’t have any video on your website at the moment, you’re missing out on far more engaged visitors.
Take a look at your bounce rate. If it’s particularly high, or the average time on site is rather low, video should help you considerably.
If you’ve created a video about a particular product, or one which features a customer testimonial, the most obvious destination is your website. As noted earlier, you can use YouTube to host it and do the heavy-lifting; all you need to do is add the link to the relevant page.
4. A Blog
Sure, blogs are primarily made up of words and images – that’s what you’re reading right now, after all. But, in some instances, they can be bolstered significantly by the presence of a video.
The video itself might be a visual version of the blog itself or may simply be a reference point for something you mention in the video. Whatever it is, embed it strategically within the post and watch your audience retention numbers increase.
5. Landing Pages
Landing pages are one of the best ways to draw interest to your brand. They’re usually used for free giveaways (for instance, eBooks) or product advertisements.
The next time you build a landing page, plan to include a video, too. The video could be a short to-camera piece where you explain what’s on offer, or it could be a product demo.
Make it nice and prominent above the fold and keep an eye on your analytics; does the presence of the video add to the average time on page and result in more downloads? It should do.
6. Your Kickstarter Campaign Page
If you need funds to get your fantastic new product developed and into the hands of desperate customers, a video will help you no end.
Take a look at the most successful kickstarter campaign pages and they’ll all have one thing in common: video.
Get in front of the camera and talk enthusiastically about your kickstarter project. Reveal why you’re undertaking it, what people can expect and the support you need. It should make a big difference to the funds you receive.
Vimeo is very similar to YouTube but is far more suited to video hosting (i.e. for projects where you’ll primarily be placing the video elsewhere – such as on your own website).
It’s consequently rock solid and offers some features YouTube doesn’t, like the ability to embed an email capture form within videos – perfect for those landing pages!
It’s impossible to overstate the meteoric rise of TikTok. The super-short video sharing service has taken off like a rocket and shows no signs of slowing.
However, TiTok is rather different to many of the platforms mentioned in this list. For instance, it demands vertical video and you have a maximum time of 60-seconds to record.
The good news? It forces you to get creative with your video content marketing! Check out our Beginner’s Guide to TikTok to learn more.
Yes, Instagram TV (IGTV) is still a ‘thing’ and very much deserves your attention.
If you have a decent following on Instagram, IGTV should be on your list of video marketing destinations.
The best way to use it is to show short clips of longer videos, or recordings of live streams. Again – get creative and see what your marketing team can come up with.
10. Instagram Stories
Instagram’s Stories feature has improved incredibly popular with people of all age groups, and it’s put to great use by brands and businesses.
A bit like IGTV, you can use Stories to tease longer videos, or use it as a place on which to post original, Instagram-only content. Have a play around with it, but remember that the content itself will disappear after a day, so it had better be engaging!
11. Instagram Posts
Unlike Stories, standard Instagram posts will hang around for as long as you keep your account open.
It’s easy to forget that you can publish videos on Instagram, too – it’s not just about still images.
You’re limited to 60 seconds, therefore Instagram is the perfect platform on which to perfect the art of short form content. Use it for teaser trailers or super-fast demos of products and services.
Reddit isn’t for every business, but it’s a colossal online community that demands some attention if you’re feeling adventurous.
You need to be careful with this particular avenue for video, because very few subreddits will allow you to wade in and simply start peddling your own content. The idea is to slip in quietly, engage with other users and only post your videos when it feels like the conversation would benefit from it. Always be transparent and respect the rules of the subreddit you post to.
You can promote posts within Reddit, too, but you really do need to play the long game on this platform.
Twitter is a fantastic social network for video. You can post links to your content that’s hosted elsewhere (for instance, on YouTube), or record video directly onto the social network itself.
If you’ve got a decent, engaged Twitter following, take the opportunity and show them some video content that may well get those likes and retweets going at a much faster rate.
We hope this list gives you lots of inspiration for what to do with your video content once it has been shot, edited and exported.
The worse thing you can do, of course, is nothing. So, use our list to find the best possible destination for your hard work. There’s an audience out there just waiting to be engaged.