Anyone who browses online can already see how video is becoming the number one way for both consumers and companies to share content.
The Content Marketing Institute recently released its 2014 B2B Trends report, it shows 73% of companies are now beginning to bring video into their business. This is a good move, Pew Internet & American Life Project show consumers sharing double the amount of videos in 2013 as they did in 2009.
This is great news for marketers who create video content, it shows viewers might do most of the leg work and share particularly interesting or entertaining content without encouragement. This can help branded content spread to a wider audience and stay surfaced for longer then it might normally.
Brafton also supports the grasp of digital media to share brand, reporting that visual media such as images and video holds a more lasting effect on viewers. Text based posts on popular social sites tend to drop-off after the first half-hour, while a video can continue to rack-up clicks up to three months after launch.
Its predicted that with the potential of video social sites like Youtube or Vimeo, as video popularity increases these will become first target for most marketers. Even to begin creating and hosting personal videos within their own branded sites.