What Goes Into Video Production?

A breakdown of time spent on a typical 3 minute promotional video

Ever wondered how much proportional production time goes into making a typical 3 minute promo video or film?

Of course, all video briefs and objectives are bespoke, but this chart represents an average indicator of the time assigned to each part of production on a ‘typical’ promo video schedule.

The chart doesn’t represent budget distribution, however, as a filming day (for example) may be crewed with multiple camera and complex location requirements for a single day’s filming – that doesn’t compare with that of a single day filming with a single camera unit.

10% – Initial Briefing / Budgeting

Finding the initial concept for your video (in line with the project budget) takes time and careful consideration as this lays down the foundations of the whole video production process. In this stage we work together with you to establish a creative brief, look and narrative. To do this we need to know a few key details such as; the video objective, target audience, project timeframes, and the required content, amount of filming days and locations involved.

25% – Pre–Production / Script Development

The pre-production phase turns that creative idea into a reality, arranging all the logistical elements and details that need to be finalised in order for the actual production to take place. We design a comprehensive plan that will focus on everything: from scheduling and equipment booking, right down to preparing for the anticipated weather for each filming day. It will also cover the practical elements such as camera positioning and movements, lighting design, sound set up, and shot lists. If needed we may create a storyboard, particularly if the project is animation based. Thorough pre-production is also key to ensure all legal requirements and paperwork are in order. Risk assessments, call sheets, licenses and contracts for both locations and actors (if required) all need to be in place also.

15% – Filming / Production

People are often surprised that only 15% is spent on production or filming content. It is the only phase where we actually fire up our cameras; switch on the lights and microphones to capture all the visual and audio materials. This could be anything from a simple talking head to camera, flying our drones for aerial shots, capturing a busy location over time with time-lapse photography, or recording a voiceover artist. If the pre-production stage is thoroughly planned out, then the shoot days themselves run smoothly.

35% – Post-Production

Post-production brings together all of the different elements and material created in the production stage.  Raw video is not ready for distribution, so editing is the process of cutting, re-arranging and clearing away what is not needed from the footage to put across your message. Everything needs to be correctly logged, organised, and relevant information, branding guidelines and notes from the shoots also need to be collated and applied. Special visual effects, motion graphics, music, sound effects, narration and colour-correction may also be added. The first draft edit(s) also go through several stages of internal review before being sent out for client review.

10% – Client Feedback / Edit Revisions

In post-production our editor will usually make an initial rough cut before finalising a first draft with the director. This will be sent over to you for any fine tweaking and revisions. Our online video review system allows you to review your video with your team and add live feedback so that you can talk about specific details and changes as they appear on screen.

5% – Finishing / Exporting / QC

After the creative processes and approvals have been made, your content is mastered and provided in the correct format for your distribution requirements. A 21-stage quality control process is used to ensure there are no issues with the digital files or deliverables.