by Stacey Bird | Oct 13, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
It is estimated that around 90% of online shoppers find retailer videos helpful. Add to that the fact that many advertisers are now moving their marketing budgets from TV to online video and, clearly, businesses have a compelling reason to give the web’s stickiest...
by Stacey Bird | Sep 30, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
Video marketing can, literally, make or break a company. Video is a fantastic medium for promoting new products and developing stories around businesses and brands. Unfortunately, it’s also prone to error when rushed or undertaken without the aid of a steady,...
by Stacey Bird | Aug 19, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
Preparing Video for Content Marketing Come 2017, video is expected to account for 69% of all consumer internet traffic. This has led many to believe that the medium is the future of content marketing due to its impressive ability to draw in significant visitor numbers...
by Stacey Bird | Jul 25, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
There are few web statistics as impressive as those relating to video. Did you know, for example, that by 2019, experts are predicting a whopping 80% of all consumer traffic to be devoted to consuming video content? One of the curious contradictions of video...