The Education and Training Foundation – What is QTLS Qualification?

The Brief
One of a series of 4 films that introduce QTLS and showcase the benefits of undertaking the qualitification with interviews from participants and staff.

Creative Treatment
To offer extra interest and engagement, we came up with the idea of creating a behind-the-scenes look to the films including cameras, camera operators and equipment in the shots. This was complemented by some slow motion cutaways of the subjects to add depth and style.

The Outcome
The films have been used to promote QTLS to members and prospective participants and increase engagement across the web, social media and through presentations.

Client Feedback
WOW! This is a fantastic video. I’m so pleased with it. It’s got all the things we wanted (and didn’t quite achieve before) in that it’s lively, informal but punchy, personal, inspirational. I could go on. I’m obviously heavily biased but I think this is the best promo video I’ve seen us do at ETF. — Charley Francis, Communications Officer: Digital Media and Isidora Markou, Marketing Officer