While there are many ways that you can market your venture in 2021, few channels are as effective as video in the digital age.
There are many potential reasons for this, but there’s no doubt that the relentless rise of YouTube remains one of the most integral. For example, this site boasts an incredible two billion monthly active users, while YouTube is established as the second most popular website in the world according to Alexa.
You’ll need to be careful in the rush to market, however, as there are many mistakes that can undermine an aspiring YouTube creator.
Remembering That You Can do Anything, But Not Everything
Whether you want to market your brand or establish yourself as the next YouTube sensation, you’ll need to drill down on a clearly defined and viable niche.
After all, this not only enables you to draw on expertise and develop a holistic theme for your channel, but it also creates a tangible reason for users to subscribe over time.
Ultimately, this type of focused and strategic approach will allow you to target a keen and motivated audience, while helping you to remember that while you’re capable of anything, you don’t have the skill set to do everything!
Expecting Instant, Overnight Success
Another benefit of targeting a relevant niche is that this optimises your ability to provide value to your audience, which is crucial if you’re to achieve sustainable success.
Make no mistake; you are entitled to absolutely nothing from YouTube as a novice video creator, no matter how much experience you have in a particular field or how good you believe your content to be.
So, you should definitely not expect to become an overnight sensation on this free-to-access platform, or reach 10,000 subscribers during your first week. Instead, you’ll have to be patient and work hard, while working towards a detail-oriented plan that can deliver sustainable results.
Over-investing in Expensive Equipment
With the former point in mind, you should note that even the best and most promising channels may ultimately fail in YouTube.
As a result of this, you should definitely avoid over-investing in expensive video production equipment at the outset of your project, as this may lumber you with significant debt without necessarily delivering any kind of viable financial return.
Instead, it’s far better to minimise your overall spend at the start, potentially sacrificing a little in terms of video production quality in order to maintain a viable financial position. In the meantime, you should look to maximise natural light in your videos, rather than buying a high-quality camera.
Then, you can scale your investment in line with views, subscriptions and increased profits, as you look to improve the visual quality of your output incrementally over time.
Overlooking the Competition
This is indicative of a busy and saturated market, which means that you’ll most likely have to compete hard for a relatively small market share (depending on the precise niche that you intend to operate in).
In this instance, however, it’s all too easy to overlook your direct competition, as you instead become preoccupied with your own efforts and output. This represents a huge mistake, as it’s crucial that you undertake research on your competitors and determine exactly where they sit in the market.
This allows you to identify areas in which they’re performing particularly well, creating the opportunity for you to learn a great deal with regards to content, marketing and sales.
Not Replying to Comments
We all know that social media can be a particularly toxic space, and unfortunately YouTube is no exception to this rule.
In fact, a quick glance at some of the comment sections under certain videos can be highly distressing, which may encourage some creators to either ignore comments shared on their content or make it impossible for viewers to share their thoughts.
While this may be understandable, it’s also a potentially damaging oversight, as engagement is a major part of achieving success and building a motivated audience base on YouTube.
With focusing on engagement and looking to build relationships with viewers, your channel will struggle to compete with its rivals over an extended period of time.