What Are YouTube Shorts?

What Are YouTube Shorts?

Since the introduction of TikTok a couple of years ago, everyone seems to have become rather addicted to short-form video content. This doesn’t make long-form video content irrelevant or somehow less interesting than its shorter sibling, but it has tempted some of the...
Why is Video Content so Important?

Why is Video Content so Important?

You’ve probably heard and read it a thousand times: video is one of the most effective forms of marketing. But, what does that mean, exactly? Why is video so important? And why should you invest more of your time in it than, say words, audio or other forms of imagery?...