by Stacey Bird | Dec 15, 2016 | BLOG, Learning Zone, Worth Sharing
We’re going to let you into a little secret: video marketing doesn’t have to be hard. To many, it seems like an impossible mountain to climb. First, you have to come up with a brilliant idea. Then you have to work out the logistics of filming it. Then you have to... 
by Stacey Bird | Dec 13, 2016 | BLOG, Learning Zone, Worth Sharing
So, you’ve created a product video that is, quite simply, breathtaking. But who’s going to see it? Sure, you’ve placed it front-and-centre on your website’s homepage, but is relying on the people who drop by enough to achieve maximum return on investment (ROI)? ... 
by Stacey Bird | Nov 29, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
The art of storytelling is no longer purely reserved for paperback books and trips to the cinema – it is now an absolutely vital aspect of business marketing too. Every new venture, product announcement or commercial initiative should tell a story. If it fails to do... 
by Stacey Bird | Nov 25, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
We’ve all been there – staring at a blank piece of paper or a vast, white screen, wondering what on earth we’re going to do next in terms of video marketing. Hitting what is akin to writer’s block in the world of video isn’t a particularly nice feeling and can lead to... 
by Stacey Bird | Nov 15, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
In business, video is typically used to drive brand recognition and promote the products and services of a business to as wide an audience as possible. But have you ever stopped to wonder how this form of content could benefit your employees? To put it... 