by Slinky Productions | Dec 9, 2016 | BLOG, Learning Zone, Spotlight, Worth Sharing
In a nutshell, what is 360 video ? 360 video (or spherical video) is a relatively new video concept that allows you to record in all directions around the camera simultaneously. This differs from multi-camera video production service setups, like those seen in...
by Stacey Bird | Nov 29, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
The art of storytelling is no longer purely reserved for paperback books and trips to the cinema – it is now an absolutely vital aspect of business marketing too. Every new venture, product announcement or commercial initiative should tell a story. If it fails to do...
by Stacey Bird | Nov 25, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
We’ve all been there – staring at a blank piece of paper or a vast, white screen, wondering what on earth we’re going to do next in terms of video marketing. Hitting what is akin to writer’s block in the world of video isn’t a particularly nice feeling and can lead to...
by Stacey Bird | Nov 15, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
In business, video is typically used to drive brand recognition and promote the products and services of a business to as wide an audience as possible. But have you ever stopped to wonder how this form of content could benefit your employees? To put it...
by Stacey Bird | Oct 13, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
It is estimated that around 90% of online shoppers find retailer videos helpful. Add to that the fact that many advertisers are now moving their marketing budgets from TV to online video and, clearly, businesses have a compelling reason to give the web’s stickiest...
by Stacey Bird | Sep 30, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
Video marketing can, literally, make or break a company. Video is a fantastic medium for promoting new products and developing stories around businesses and brands. Unfortunately, it’s also prone to error when rushed or undertaken without the aid of a steady,...