by Slinky Productions | Sep 7, 2020 | BLOG, Opinion
You’ve probably heard and read it a thousand times: video is one of the most effective forms of marketing. But, what does that mean, exactly? Why is video so important? And why should you invest more of your time in it than, say words, audio or other forms of imagery?...
by Slinky Productions | May 27, 2020 | BLOG, Opinion
If you’ve decided to bring in a video agency to help tell the story of your brand, you’ve made a great decision. Video is one of the stickiest forms of content marketing and, despite it also being one of the oldest, shows no signs of being usurped. There simply aren’t...
by Slinky Productions | Feb 10, 2017 | BLOG, Learning Zone, Opinion
In the fast paced world we live in, the printed word has long fallen by the wayside for a public with an increasingly shortened attention span. Unfortunately, even video is now facing the same problem that defeated densely worded blocks of text. With...
by Stacey Bird | Nov 29, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
The art of storytelling is no longer purely reserved for paperback books and trips to the cinema – it is now an absolutely vital aspect of business marketing too. Every new venture, product announcement or commercial initiative should tell a story. If it fails to do...
by Stacey Bird | Nov 25, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
We’ve all been there – staring at a blank piece of paper or a vast, white screen, wondering what on earth we’re going to do next in terms of video marketing. Hitting what is akin to writer’s block in the world of video isn’t a particularly nice feeling and can lead to...
by Stacey Bird | Nov 15, 2016 | BLOG, Learning Zone, Opinion, Worth Sharing
In business, video is typically used to drive brand recognition and promote the products and services of a business to as wide an audience as possible. But have you ever stopped to wonder how this form of content could benefit your employees? To put it...
