Video is one of the most powerful forms of marketing and it’s available to every business, no matter its size or industry.
Even better news is the fact that you don’t need to spend a fortune on equipment or crew to create videos which propel your business onto the next level.
Sure, it makes sense to invest in professional video marketing services at some stage, but you can combine that with the raw, homemade stuff on TikTok and still see superb results.
If you’re an absolute beginner when it comes to video marketing, this guide is for you. Equally, if you’re unsure whether or not it should take pride of place within your marketing strategy, the following tips might just prove that you need to give it a go.
So, without further ado, here are our ten favourite video marketing tips for absolute beginners.
1. Don’t worry about gear
Seriously, don’t. If you’re undertaking video marketing in-house to begin with, you need a camera (go grab your smartphone), a decent space in which to film (that’ll be the office) and a way of capturing audio.
That last point is, arguably, the only thing you need to worry about. Viewers can just about put up with poor quality video, but bad audio is a no-go. The good news is you can buy some very cost-effective smartphone-compatible mics these days.
2. Start watching YouTube (if you’re not doing so already)
One of the best things you can do to become a great video marketer is watch as much video as possible. To become competent at something, you need to learn from the best (and avoid the mistakes from the worst!).
Thankfully, you can do so via the biggest video sharing website on the planet – YouTube. So, start subscribing, and watch what people do; make notes of what you like, and what you don’t like.
Replicate what your favourite YouTubers do, but make your video marketing content your own, because that’ll make it unique to your business.
3. Focus on telling stories
People love stories – particularly your potential and existing customers.
The great thing about video marketing is that it’s all about telling stories. And that’s just what you should focus on when you’re planning out your videos.
Don’t use them as an excuse to waffle on about your company history (unless it benefits the audience), and please don’t use it as a way to simply convert your PDF product brochure into video form.
4. Don’t be afraid to put yourself in front of the camera
You don’t need to be a trained actor or experienced news anchor in order to appear on a marketing video. In fact, it’s better if you’re not.
Start getting used to filming yourself talking by filming weekly ‘vlogs’ on your social channels where you talk about pressing issues in your industry. The more you do it, the more comfortable you’ll become and the more you’ll naturally fall into the process of creating your own video marketing content.
5. Set aside a video marketing budget every year
The only way you’ll ever take video marketing seriously is if you set aside some decent budget for it every year.
Like any form of marketing, if there’s a figure attached to it in your planned spending, it’ll almost definitely happen, and it’ll be something to which you can properly attribute return on investment (don’t worry – it’ll be impressive).
6. Try out short form video
Companies big and small are jumping on the short video format bandwagon. Only, this is a bandwagon that doesn’t look like it’s going to pass by quickly at all – it’s here to stay.
Thanks to TikTok and other ‘story’ features on platforms like Twitter and Instagram, short form video has developed a huge following. And it could be great for your business; experiment with it and just start putting your short-form video content out there.
7. Start repurposing your most popular blogs
If you’re wondering where on earth to get the content from for your video marketing efforts, look no further than your blog.
If you’ve been blogging as a business for a while, you’ll probably have a few posts which have performed particularly well. Hunt those out in your Google Analytics and turn them into videos. You’re not guaranteed to get the same level of engagement, but it’s definitely worth a try.
Repurposing content like this is something you should do going forward – it saves heaps of time.
8. Get the team involved
You don’t need to do this on your own. In fact, you’ll probably find that your team and co-founders will be chomping at the bit to help out with video.
It’s such a fun form of marketing, and as we noted earlier, you don’t need to be a trained actor to make the most of it.
So, get your team involved in the planning, filming, editing and convince them to come on camera, too. Just a short two minute interview with each team member could give you some superb content for your marketing campaigns.
9. Experiment and drop your guard
One of the best ways to make the most of video marketing is just to get on with it and experiment.
You can spend far too long trying to work out whether an idea is good enough, when you should just shoot it, publish it and watch what happens. That’s the great thing about video marketing, it encourages experimentation.
You’re able to drop your guard too. So if you want to be a bit irreverent or tongue-in-cheek, go for it!
10. Seek expert help
Once you really get into video marketing, you’ll invariably decide that you need some assistance.
That’s when it makes sense to really put that marketing budget to use and bring in the services of an experienced video marketing company. They’ll help you take your productions onto the next level and reach an even wider audience.
We hope this got you excited about video marketing. It really is worth as much of your time as possible.
Just make sure you keep coming back to this guide to fully understand what you need to do to make video marketing one of – if not the – most important elements of your strategy going forward.