by Slinky Productions | May 19, 2017 | Advertising, Marketing, NEWS, Television
With the meteoric rise of online video and services such as YouTube becoming the default station on which to view everything from documentaries to music videos, it would be fair to assume that TV advertising spend might be on a massive decline. Not so! In...
by Ryan Cox | Feb 5, 2015 | NEWS, Television
Live TV is a very delicate procedure, everything needs to be pinpoint on the day. But even with the presenters in position and the set all ready to go, it doesn’t mean the tech will behave itself. Roughly 1 year ago the BBC base in central London underwent a big...
by Ryan Cox | Dec 12, 2014 | Internet Video, NEWS, Television
A recent report has been provided by Nielsen, showing an astonishing increase in online video streaming statistics. Their ‘Total Audience Report’ (formally Cross Platform Report) shows online video streaming viewers have been growing at a rate of 60% per month this...
by Slinky Productions | Jul 25, 2014 | Advertising, Mobile, NEWS, Television
Online video adverts are growing faster than most other advertising formats and mediums. Video Advertising revenue will increase through 2016 according to our estimates. Video advertising revenue in creases faster than any other medium other than mobile. Much faster...
by Slinky Productions | Feb 23, 2013 | NEWS, Television
ITV has launched a free online planning tool which offers advertisers a huge insight into audience viewing habits by splitting TV viewers into four categories; Social Lives, Connected Lives, Busy Lives and Traditional Lives. Social Lives consists of younger...
by Slinky Productions | Nov 18, 2011 | Advertising, NEWS, Television
Blog post from Adam Smith, Business Development Manager at ITV: I thought I’d start my first post by dispelling the biggest myth that TV advertising is expensive. Because of the high profile that TV adverts have and the fame that they create, it’s no wonder that your...
